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Back On Air!

I had a short break last week from my show. I promised myself that it would be an opportunity to get some study done. In actual fact I spent a few hours dreaming about being on-air, staring at my pile of notes. No, not particularly productive. It's funny - when you've been doing a particular routine like a show for weeks and weeks on end and take a night off, you actually kind of miss it. 

I'll be going back on air in about 24 hours (Who's counting?!!) and I cannot wait. There's a great rush when you're on air - in control of a station and listening to your favourite tunes. There's also a bit of fun in preparing for the show - I try to keep it balanced between entertainment content, reading out requests and throwing in an anecdote here or there. A funny thing about being Irish: I think I inadvertently mention the weather at least twice every show. In fairness, people care about it and  it is definitively the best conversation starter in my book!!



We started using Snapchat last year, and the reaction from listeners is phenomenal. It's great fun having the chats with listeners, and seeing the same people getting in touch each week. I think it's a really powerful tool for the station. FM104 is no longer just this big red branded radio station - it's like a cool, funny friend that you can have the chats with. Therefore it is building incredible brand loyalty. I was doing a vox-pop at the Macklemore gig in Dublin a few months back and a girl stopped me and told me she recognised me from the Snapchat stories. It's obvious that people really enjoy our content and are making it part of their Saturday night routine to interact with us.

The snapchat account is fm104snap , by the way. Feel free to give us the add!! :-)

Also - if you want to tune in, just head to http://fm104.ie/boxtube/ - Saturday Nights from 7pm.

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